Jakarta, October 11, 2025 – The Master of Communication Science Program, Faculty of Communication, Universitas Tarumanagara (Fikom Untar), held Academic Forum I themed “The Future of Digital Branding” on Saturday, October 11, 2025, at the Main Building, 11th Floor, Fikom Untar. The event brought together academics and experts in communication and advertising to discuss the development of branding strategies in the rapidly evolving digital era.
The academic forum featured Prof. Dr. Ulani Yunus, M.M., Professor of Communication Science with expertise in Advertising and Brand Studies, as the keynote speaker. In her presentation, she discussed the dynamics of digital branding, including the importance of building a strong brand identity, the strategic use of digital platforms, and the need for creativity and consistency in maintaining brand relevance amid changing audience behavior.
The discussion was moderated by Dr. Muhammad Adi Pribadi, S.E., M.IB., M.Com., C.PR., a lecturer in the Master of Communication Science Program at Fikom Untar, who facilitated an interactive dialogue between the speaker and participants. The participants, consisting of students and lecturers, followed the session enthusiastically, as reflected in the active discussions and questions focusing on digital branding practices, marketing communication trends, and research opportunities in strategic communication.
This activity forms part of the Master of Communication Science Program’s ongoing efforts at Fikom Untar to provide academic forums that remain relevant to developments in the communication industry and the needs of the professional world. Through this activity, students are expected to gain a deeper understanding of digital branding strategies and the challenges that will be faced in the future.
Academic Forum I also strengthened Fikom Untar’s commitment to encouraging knowledge development, critical thinking, and collaboration between academics and practitioners to support the advancement of the communication field in the digital era. (LI)