{"id":2298,"date":"2025-05-10T12:20:00","date_gmt":"2025-05-10T05:20:00","guid":{"rendered":"https:\/\/fikom.untar.ac.id\/?p=2298"},"modified":"2025-05-18T12:24:51","modified_gmt":"2025-05-18T05:24:51","slug":"pros-day-out-2-student-synergy-with-cimb-niaga-in-digital-pr-innovation","status":"publish","type":"post","link":"https:\/\/fikom.untar.ac.id\/en\/2025\/05\/10\/pros-day-out-2-student-synergy-with-cimb-niaga-in-digital-pr-innovation\/","title":{"rendered":"PRO\u2019s Day Out 2: Student Synergy with CIMB Niaga in Digital PR Innovation"},"content":{"rendered":"<p class=\"\" data-start=\"178\" data-end=\"684\"><em data-start=\"178\" data-end=\"200\">Jakarta, May 6, 2025<\/em> \u2013 The Public Relations Organization (PRO), a student activity unit under the Faculty of Communication Sciences at Tarumanagara University (Fikom Untar), held its second <em data-start=\"370\" data-end=\"385\">PRO\u2019s Day Out<\/em> event with the theme <em data-start=\"407\" data-end=\"485\">\u201cSIGMA: Youth Synergy in Technology and Digital Banking Strategy Innovation\u201d<\/em> at the head office of CIMB Niaga Bank. The event aimed to broaden students&#8217; understanding of public relations and innovative strategies in strengthening digital branding within the banking industry.<\/p>\n<p class=\"\" data-start=\"686\" data-end=\"930\">Friskilla Ama Maria H. B., Talent Partnership Head at CIMB Niaga, warmly welcomed the visiting students. The event was also attended by Fikom Untar lecturer Zita Retno Hapsari, S.Pd., M.Si., M.S., who accompanied the group throughout the event.<\/p>\n<p class=\"\" data-start=\"932\" data-end=\"1219\">\u201cI hope this event becomes a valuable opportunity for us to explore the role of public relations in the professional world and to learn how CIMB Niaga leverages technological innovation to maintain its corporate image,\u201d said Audrey Regina, Chair of the Committee, in her opening remarks.<\/p>\n<p class=\"\" data-start=\"1221\" data-end=\"1747\">The session continued with a company profile presentation delivered by Tri Wulandari, Talent Partnership Specialist at CIMB Niaga. The presentation covered the company\u2019s history, training programs, and available facilities. The main event featured a talk show with Jessica Alfreda, also a Talent Partnership Specialist at CIMB Niaga. In her presentation, Jessica shared insights and strategies on how public relations play a vital role in strengthening the company\u2019s branding in a creative and adaptive way in the digital era.<\/p>\n<p class=\"\" data-start=\"1749\" data-end=\"1950\">\u201cPublic Relations at CIMB Niaga prioritizes creativity and agility. Without adaptability, we will fall behind\u2014especially when engaging with the highly dynamic Gen Z and Gen A audiences,\u201d Jessica noted.<\/p>\n<p class=\"\" data-start=\"1952\" data-end=\"2254\">The talk show concluded with a Q&amp;A session and a plaque presentation. The event continued with a \u201cWord Arrangement\u201d game, group photo session, door prize draw, and a Virtual Reality (VR) experience simulating customer service training. The day wrapped up with a guided tour of the CIMB Niaga workspace.<\/p>\n<p class=\"\" data-start=\"2256\" data-end=\"2495\">Through <em data-start=\"2264\" data-end=\"2288\">PRO\u2019s Day Out 2: SIGMA<\/em>, PRO Fikom Untar hopes that participants gain a deeper understanding of the skills needed to navigate professional challenges, especially in the fields of public relations and digital communication. (MN\/LI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakarta, May 6, 2025 \u2013 The Public Relations Organization (PRO), a student activity unit under the Faculty of Communication Sciences at Tarumanagara University (Fikom Untar), held its second PRO\u2019s Day Out event with the theme \u201cSIGMA: Youth Synergy in Technology and Digital Banking Strategy Innovation\u201d at the head office of CIMB Niaga Bank. The event [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-2298","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-berita-en","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/comments?post=2298"}],"version-history":[{"count":1,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2298\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2298\/revisions\/2299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/media?parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/categories?post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/tags?post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}