{"id":2674,"date":"2025-10-15T12:51:08","date_gmt":"2025-10-15T05:51:08","guid":{"rendered":"https:\/\/fikom.untar.ac.id\/?p=2674"},"modified":"2025-10-15T12:55:17","modified_gmt":"2025-10-15T05:55:17","slug":"fikom-untar-presents-inspiring-alumni-from-the-culinary-telecommunications-and-global-luxury-fashion-industries","status":"publish","type":"post","link":"https:\/\/fikom.untar.ac.id\/en\/2025\/10\/15\/fikom-untar-presents-inspiring-alumni-from-the-culinary-telecommunications-and-global-luxury-fashion-industries\/","title":{"rendered":"Fikom Untar Presents Inspiring Alumni from the Culinary, Telecommunications, and Global Luxury Fashion Industries"},"content":{"rendered":"

Jakarta, October 15, 2025 \u2013 The Faculty of Communication, Universitas Tarumanagara (Fikom Untar) continued the third day of Pekan Praktisi 2025<\/em> by featuring three outstanding alumni who have successfully built their careers in various fields of creative and communication industries. The event opened with remarks from Fikom Untar lecturer, Diah Ayu Candraningrum, S.T., M.B.A., M.Si., who emphasized the importance of continuous learning through real-world experiences shared by industry practitioners.<\/p>\n

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\u201cThrough this event, students can see how communication science is applied in the dynamic professional world\u2014from business and digital marketing to the global fashion industry,\u201d said Diah Ayu in her opening remarks.<\/p>\n

The three speakers were Randy Sugiarto, S.I.Kom. (CEO of Master Culinary Group), Michelle Pangestu, S.I.Kom. (Associate Vice President of Digital Engagement Strategy at IM3), and Natasha Angela, S.I.Kom. (PR & Marketing Executive for Balenciaga, Saint Laurent, Burberry, Gucci, Bottega Veneta, and Alexander McQueen \u2013 Gucci Group Indonesia).<\/p>\n

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Randy shared his success story in building Master Culinary Group<\/em> and the popular beverage brand Gococo, which now operates dozens of outlets across major cities in Indonesia. He highlighted the power of concept and communication in developing a culinary business.<\/p>\n

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\u201cIn the F&B world, it\u2019s not only about products or recipes, but also about concept and branding. With a strong concept, we can increase a product\u2019s value up to seven times. Gococo also uplifts local products and farmers\u2019 livelihoods by using coconuts sourced from Indonesia\u2019s finest plantations,\u201d Randy explained.<\/p>\n<\/blockquote>\n

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Meanwhile, Michelle Pangestu shared her career journey from advertising to leading digital engagement strategy at IM3. She conveyed her insights on the importance of consistency, strategic thinking, and storytelling in building a strong brand identity.<\/p>\n

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\u201cA simple value, when consistently resonated, will stick in the minds of consumers. Never stop learning\u2014persistence beats talent. Start by thinking strategically, finding \u2018the why\u2019 before \u2018the what\u2019, and create content with storytelling that emotionally connects with your audience. Marketing is no longer about the products you sell, but the stories you tell and the relationships you build,\u201d Michelle said.<\/p>\n<\/blockquote>\n

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The third speaker, Natasha Angela, took participants into the world of communication and marketing in the international luxury fashion industry. She explained how brand management, event marketing, and customer experience play crucial roles in maintaining a brand\u2019s image and global value.<\/p>\n

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\u201cIn the luxury industry, we\u2019re not just selling products\u2014we\u2019re selling a lifestyle and values that live within every customer experience,\u201d Natasha explained.<\/p>\n<\/blockquote>\n

Following the presentations, an interactive discussion took place where participants showed great enthusiasm throughout the session. Students actively asked questions about career strategies, industry challenges, and how to balance creativity with professionalism.<\/p>\n

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Through this event, Fikom Untar reaffirms its commitment to experiential learning, providing students with real-world insights that prepare them to thrive in a dynamic and competitive professional environment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jakarta, October 15, 2025 \u2013 The Faculty of Communication, Universitas Tarumanagara (Fikom Untar) continued the third day of Pekan Praktisi 2025 by featuring three outstanding alumni who have successfully built their careers in various fields of creative and communication industries. The event opened with remarks from Fikom Untar lecturer, Diah Ayu Candraningrum, S.T., M.B.A., M.Si., […]<\/p>\n","protected":false},"author":10,"featured_media":2672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-en"],"_links":{"self":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":1,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2674\/revisions"}],"predecessor-version":[{"id":2675,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2674\/revisions\/2675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/media\/2672"}],"wp:attachment":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/media?parent=2674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/categories?post=2674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/tags?post=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}