{"id":2741,"date":"2025-11-03T15:11:11","date_gmt":"2025-11-03T08:11:11","guid":{"rendered":"https:\/\/fikom.untar.ac.id\/?p=2741"},"modified":"2025-11-10T15:15:36","modified_gmt":"2025-11-10T08:15:36","slug":"fikom-untar-alumni-share-insights-on-the-strategic-role-of-corporate-communications-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/fikom.untar.ac.id\/en\/2025\/11\/03\/fikom-untar-alumni-share-insights-on-the-strategic-role-of-corporate-communications-in-the-ai-era\/","title":{"rendered":"Fikom Untar Alumni Share Insights on the Strategic Role of Corporate Communications in the AI Era"},"content":{"rendered":"
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Jakarta, October 28, 2025 \u2014 The Faculty of Communication, Universitas Tarumanagara (Fikom Untar), once again held its Kapita Selekta Class, featuring two inspiring alumni as guest speakers: Ancilla Kyra and Wina Febriani. Both currently serve as Corporate Communications professionals at PT GTS Internasional Tbk, a subsidiary of Humpuss Group, one of Indonesia\u2019s pioneering companies in the maritime and energy industries.<\/p>\n

Held at the Main Building, Untar Campus 1, the session served as a valuable learning opportunity for students to gain firsthand insights into the practice of corporate communication from professionals working in strategic industries.<\/p>\n

During the discussion, Kyra and Wina elaborated on the crucial role of Corporate Communications in building a company\u2019s reputation, maintaining public trust, and bridging communication between management and various stakeholders. They also highlighted how the rise of Artificial Intelligence (AI) has significantly transformed the landscape of corporate communication.<\/p>\n

\u201cIn today\u2019s digital era, a single tweet on social media can trigger a reputation crisis. That\u2019s why communication teams must always be ready to respond quickly and accurately,\u201d said Wina Febriani. Meanwhile, Ancilla Kyra emphasized that AI should not be seen merely as a threat but also as an opportunity for communication professionals to analyze issues and data in real time, enabling more effective and responsive communication strategies.<\/p>\n

Through this session, Fikom Untar students were encouraged to see how the communication theories they learn in class\u2014such as issue management, reputation management, and crisis communication\u2014are applied in the professional world. The discussion also shed light on the importance of maintaining a \u201chuman touch\u201d in every communication strategy, even as technology continues to advance.<\/p>\n

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The Kapita Selekta Class also served as a platform for students to gain inspiration and motivation from alumni who have successfully built their careers in the communication industry, while strengthening professional networks across generations of Fikom Untar graduates.<\/p>\n

By featuring relevant and experienced speakers, Fikom Untar reaffirms its commitment to equipping students with knowledge, skills, and perspectives that align with the evolving needs of today\u2019s communication industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Jakarta, October 28, 2025 \u2014 The Faculty of Communication, Universitas Tarumanagara (Fikom Untar), once again held its Kapita Selekta Class, featuring two inspiring alumni as guest speakers: Ancilla Kyra and Wina Febriani. Both currently serve as Corporate Communications professionals at PT GTS Internasional Tbk, a subsidiary of Humpuss Group, one of Indonesia\u2019s pioneering companies in […]<\/p>\n","protected":false},"author":10,"featured_media":2739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-2741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-en"],"_links":{"self":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/comments?post=2741"}],"version-history":[{"count":1,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2741\/revisions"}],"predecessor-version":[{"id":2742,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/posts\/2741\/revisions\/2742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/media\/2739"}],"wp:attachment":[{"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/media?parent=2741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/categories?post=2741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fikom.untar.ac.id\/en\/wp-json\/wp\/v2\/tags?post=2741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}