Jakarta, September 26, 2024 – Students from Fikom Untar visited Leverate Advertising Agency, one of Jakarta’s leading advertising agencies. The event took place at Leverate Advertising Agency’s headquarters, located in Jakarta.
The primary objective of this visit was to provide students with firsthand industry insights, enhance their understanding of the dynamic world of advertising, and strengthen the relationship between the university and the industry.
The students were accompanied by Dr. Muhammad Adi Pribadi, S.E., M.I.B., M.Com., C.PR., a faculty member of the Faculty of Communication. Leverate Advertising Agency’s Creative Director, Strategy and Planning Director, and People and Culture Director warmly welcomed the students and engaged in an interactive discussion session.
During the session, Leverate Advertising Agency shared practical knowledge about the advertising industry, focusing on creative strategies and human resource management. The visit also aimed to provide students with a deeper understanding of how advertising campaigns are conceived, planned, and executed. Topics covered included the creative process, strategic planning, and human resource management in the creative industry.
At the end of the discussion, students were given the opportunity to ask questions related to work experiences in the advertising industry. This visit is expected to equip the students with a broader understanding of the advertising world and its dynamics, better preparing them to become well-rounded graduates of UNTAR’s Faculty of Communication, ready to face the professional world.