Jakarta, October 13, 2026 – The Master’s Program in Communication Science, Faculty of Communication Science, Universitas Tarumanagara (Fikom Untar), held an Academic Forum on Saturday, 10 October 2026 on the 11th floor of the Main Building, Universitas Tarumanagara. Themed From Message to Meaning, from Communication to Impact: A Strategic Approach to Organizational Communication, the event discussed the importance of delivering messages that are relevant to the needs of recipients in order to build trust and drive the achievement of organizational goals.
The event was attended by 25 students and lecturers of the Master’s Program in Communication Science at Fikom Untar. The speaker was Inayati Suryani, S.I.Kom., M.Si., Vice President of Strategy & Data at vosFoyer, and the forum was moderated by Dr. Yugih Setyanto, S.Sos., M.Si., a lecturer in the program. Dean of Fikom Untar, Dr. Sinta Paramita, S.I.P., M.A., noted that the Academic Forum is part of a series of scholarly activities held throughout October 2026. Alongside the forum, the series includes Practitioner Week, which gives students insight into developments and practices in professional communication.
“The Academic Forum serves as a platform for developing students’ intellectual insight through encounters with practitioners and academics. We hope it broadens students’ perspectives in understanding various communication issues, both theoretically and practically,” said Dr. Drs. Moehammad Gafar Yoedtadi, M.Si., Head of the Master’s Program in Communication Science at Fikom Untar.
In her presentation, Inayati explained that effective organizational communication is not only about delivering information, but also about how the message is understood and interpreted by its recipients. The same message can be understood differently by employees, managers, and leaders, since each group has different needs, interests, and responsibilities.
To achieve impactful communication, she outlined five stages: message, meaning, trust, action, and impact. The stages are interconnected, starting from ensuring the accuracy and relevance of information, building trust through supporting evidence, and providing clear direction so recipients can take action aligned with organizational goals.
She also stressed the importance of understanding recipients’ needs before crafting a message. Organizations should identify the change they want to achieve, recognize who will be affected, and anticipate potential communication barriers. With this approach, messages can be designed to be more targeted and better suited to the problem at hand.
Beyond message design, trust and evaluation are also essential. According to Inayati, organizational commitments must be backed by concrete action, clear accountability, and access to support. Organizations should also provide feedback channels so recipients can raise obstacles and receive follow-up. Communication success, in turn, can be measured through information reach, level of audience understanding, behavioral change, and contribution to organizational outcomes.
The Master’s Program in Communication Science at Fikom Untar holds the Academic Forum regularly, twice per semester. Through such activities, Fikom Untar continues to provide a learning space that connects academic perspectives with practitioner experience, while strengthening students’ understanding of the strategic role of communication in supporting organizational goals. (KG)